A vegan mayo CEO has embarked on a one-man, $200,000 ad campaign against Donald Trump — Quartz

Even during an age of digital upheaval, there aren’t many soapboxes as effective as a full-page ad in the Sunday New York Times. Loyal subscribers and fair-weather purchasers of the July 17 edition of the newspaper, as well as the Cleveland Plain Dealer, found a short letter to the Republican party’s presumptive presidential nominee, Donald…

via A vegan mayo CEO has embarked on a one-man, $200,000 ad campaign against Donald Trump — Quartz

In India’s Silicon Valley, dying trees mirror a beautiful city’s dreadful decline — Quartz

During my morning run recently, I felt a great sadness as I paused at a 10-foot-high stump of a tree I once knew well. You see, this is the season for Bengaluru’s gulmohars—or mayflower trees—to bloom and lay a flame-orange carpet of flowers. That is what the magnificent, old specimen on the corner of Davis…

via In India’s Silicon Valley, dying trees mirror a beautiful city’s dreadful decline — Quartz

The Pokemon Go Rage


Just a week after it’s launch, Pokémon Go Launched by the Japanese largest video game company Nintendo has become a rage in US , Australia, and New Zealand. It has reached amongst the top Grossing apps in US App Store within just hours after it’s launch. In the US, it is downloaded more than 2 million times on iOS devices, generating roughly $1.6 million daily revenue from in-app purchases. Statistics revealed average time spent on this game has reached 43 minutes which has crossed WhatsApp’s limit of 30 minutes on a an average everyday.

It hasn’t been officially launched in India, so you may not find it by searching through the app store but you can install it by configuring your Android devices to allow installation from Unknown Resources in the Privacy Settings. You may also say this game is better suited to the well lit streets of San Francisco or impeccably maintained parks of New York, yet poor streets and connectivity in India doesn’t seem to be a big problem and this game’s massive reach has already hooked kids as well as adults with its alluring features and most amazing thing about this game is, unlike traditional video games it involves you walking around a lot in search of Pokémon rather than sitting on your couches. The game uses the phone’s camera to show you the real world location view that helps you find them.

Kids who were and still are a Pokémon fan can easily reckon the intensity of Nostalgia this game has brought amongst the Youngsters. And if you still haven’t played this Augmented Reality cum Fantasy game it’s time for you to rush through your Android devices and give it a shot because you know that spirit of “Gotta catch’Em All” as kids is still living in our hearts.

Let’s Rewind

Little did you know as a kid, you had no idea of what life would look like after a certain span of time. As kids, everybody used to have their goals set up in mind, but very few tend to stick to that goal till the very end. As you grow up you are faced with the harsh realities of life.

Life is about a lot more than something you can perceive with your tiny brains. You can build a number of strategies in your mind, but they prove worthless after a while when life starts taking turns you cannot even remotely predict. Your perception of life changes with your interests and so does your needs. You cannot do anything about it.

So, this young feverish generation is all scooped up. With their bags tied, they are ready to head on to a place where they cannot flood back from unless of course if they are a Thomas Alva Edison or a Steve jobs edition.
I have a feeling of an intense déjà vu looking at them,
Many of you might still think if you would have given a second thought to that spur of the moment four years back, or whatever time it has been while you were an 18 year old imbecile who was locked in to bounce into a boogie that looked attractive without even knowing where that wheel is going to head, the scenario might have been way different. Some of you might have stumbled upon something that you totally had your mind into while some might have ended into an imbroglio where you have had no choice except doing donkey’s work with a hope of something good to come. Your fate cannot be undone. Even if you start all over again that zeal is always going to be missing.
There might no doubt be disinclination between your potential and your field of interest. There might be a thousand potentials in you, doesn’t mean you will randomly pick out one to have a life long battle with. This isn’t a brick and mortar store or an online shopping portal where you can go back in the nick of time to get on the new ball. You may though let it ride but then we all know what fate is going to be.
Inspirational proverbs start to seem so lame that you start despising the good. Only thing that could make you optimistic in approach is either the results of your endeavor or another opportunity to pursue your passion.
So, you can think a thousand times before getting in, but once you get on the ship you have no other option left except to sail.

For the Marvel Lovers!

The Marvel comics has recently revealed that Tony Stark will step down from the Ironman’s mantle for another character to take over. An African American girl named Riri Williams has been reported to play the upcoming Iron man. This fifteen year old is a scientific genius who invents the the iron man suit in her dorm room of the prestigious Massachusetts Institute of Technology (MIT) which she has enrolled while she was just a teenager! This girl catches Tony’s attention when he hears that one of the MIT student has re-engineered one of his old armoured suits.

The Marvel writer Brian Michael Bendis stated that this character is an inspiration from the Tv show he was working on in Chicago which didn’t end up airing. “The story of this brilliant young girl whose life
was marred by a tragedy that could have easily ended her life was incredibly inspiring”, He said.

It is however hard to predict the turn over the story is going to take and it’s repercussions on the hallowed fan following of the Invincible Ironman. Brian has however reassured the hordes who are worried about the Tony’s fate at the civil war II, that this might not be the case.

The Big Brain Theory

As i grew up, i realized my excessive deliberation with acting on a whim, and my unsuspecting credulity with a scientific theory, an article, a speech or a human being however lame or morbid it might seem in the beginning. I tend to become the person i spend a lot of time with. I watch a movie, call it absolutely pathetic and if at all i come across an accustomed situation, the movie suddenly starts making sense.I consider myself very discerning about my theories and beliefs though, yet i have feeling of an intense paranoia and insecurity talking brazenly about it. This makes me really temperamental at times, not getting along with everyone i meet. 

For instance, lately I have relied so much on the peculiar theory of our brain lateralization, that i have started attributing all my traits, including fondness of creativity, humming the tone of the song without even remembering the lyrics, to this theory! 

Let me introduce you to this flabbergasting theory. According to this theory our brain works with two hemispheres that act independently depending upon the human being’s caliber. The “left-brain thinkers” and the “right- brain thinkers”. Mostly, one side of the brain tends to dominate another.

The left brain thinkers are usually good at logic and maths. they tend to remember things they read or come across. They are good with language, numbers and reasoning. Left brain thinking in other words is verbal and analytical. Also, all the activities that takes place in body’s right side is controlled by left brain hemisphere and vice-versa. In other words, right brain controls muscles on left side of the body and left brain control the muscles on the right side of the body.

The right brain thinkers tend to be more creative, and good at expressing emotions. They can adroitly recognize faces they come across. They focus more on visual, processes information in an intuitive and simultaneous way. They are more intuitive, thoughtful and subjective. Other emotions associated with right brain includes music, colour, images, reading emotions, etc.

Later research has shown that the brain is not nearly as dichotomous as once thought. For example, research has shown that abilities in subjects such as math are strongest when both halves of the brain work together. Today, neuroscientists know that the two sides of the brain collaborate to perform a broad variety of tasks and that the two hemispheres communicate through the corpus callosum.

“No matter how lateralized the brain can get, though, the two sides still work together,” science writer Carl Zimmer explained in an article for Discover magazine. “The pop psychology notion of a left brain and a right brain doesn’t capture their intimate working relationship. The left hemisphere specializes in picking out the sounds that form words and working out the syntax of the phrase, for example, but it does not have a monopoly on language processing. The right hemisphere is more sensitive to the emotional features of language, tuning-in to the slow rhythms of speech that carry intonation and stress.”

However researchers have stated that this theory is still a psychological myth which scientist have just recorded through observation in human brains but, now it has become dramatically distorted and exaggerated. It’s popularity is to an extent people take online tests to find out which type best describes them.

Yet i have had kinda blind faith in it, just because i have found certain idiosyncrasies of people quite relatable to it. For you guys, let me tell you this theory is totally outdated yet you could use it as a point of historical interest to study how brain’s working evolved and use it to analyse your own potential which might help you develop better ways to learn and study. 

Twitter swivel!

Twitter being the one of most complicated sites to use, has demarcated its user’s roles to just following celebrities, checking out current news, but not inverterating into tweeting real life events by the hordes. Sure we open facebook every 15 minutes to check out on people and current affairs but we hardly bother to login into our twitter accounts, or linkedin accounts, the reason again it being the more contributive and adaptive as compared to other sites. Looking into the matter twitter has tried to catch up with the audience who just stumble upon twitter for some ritzy news! 
now when you open Twitter homepage, they will show you the top tweets across various categories without requiring you to sign up. These tweets have formed their own separate categories, and we can access them through direct links. Categories like sports, cinemas, politics, bollywood, science, fiction, literature and many more have been set up. 
Though these links are not accessible to users logged in, but still this change might turn out to be a major traffic boosting tactic.
some of these links include:
And you may browse for more categories!

Justice prevails disappointing Mark Zuckerberg!

Kicking away the unrightful proposal, raising voice against the unethical practices of Facebook to have complete authority to control the accessibility of internet content. The free basics have been condemned by the telecom regulatory authority of India. Facebook’s Free Basics app, which was launched in association with Reliance Communications, is now banned. TRAI has taken a strong stand against linking of free data with specific content, noting that allowing something like this hamper the idea of an ‘open Internet’ and has asked Reliance Communication to keep it in Abeyance.

Facebook has already spent a whooping Rs. 300 crores  to get people to support it’s free basics programme which was not only going to negatively impact other networking giants but also question our citizen’s calibre to think and reason. It’s good to see people use their presence of mind in following blindly to what is being offered free of cost and stand up against the expedient ways of the organisation to have carte blanche.
TRAI has ruled against differential pricing. This practice takes advantage of a company’s position and product offerings and services to maximize the profits. A differential pricing strategy allows the company to adjust pricing based on various situations or circumstances. The price variations come in different forms, from discounts for a particular group of people to coupons or rebates for a purchase. Offering discounts allows your company to expand to customers who might not otherwise buy your product. The lower price makes your business more attractive to the groups you target. The company’s overall sales increase due to this expanded customer base. 
  • No service provider shall enter into any arrangement, agreement or contract, by whatever name called, with any person, natural or legal, that has the effect of discriminatory tariffs for data services being offered or charged by the service provider for the purpose of evading the prohibition in this regulation.
  • Reduced tariff for accessing or providing emergency services, or at times of public emergency has been permitted.
  • Financial disincentives for contravention of the regulation have also been specified
TRAI justly estimated the favouritism and infringement of such discriminating tariffs and hence prohibited any such practices promoting net neutrality. So India continues to enjoy a platform of open internet. Cheers!

Accepting Reality, changing Outlook!

This post is for everybody I know who in some or the other way is linked with or is working for an IT firm, though people now are quite aware of the employment opportunities and placement trends in the IT Industry, here’s an insight to the lurking reality, and some reassuring inspiration. For all those glued to their laptops and computers trying to excel in running programs and source codes, if you feel you will have a fortune paid for something that is available at every doorstep, you’re wrong. Looking two years back, the pretentious showcase of the infrastructure, the placement trends of the ubiquitously available engineering colleges was incredibly alluring for a science scholar, but we’ve become a smarter cohort of people, realising the exiguous availability of the workforce in the field of bio-chemistry, botany, food technology, etc., a B.Sc. degree seems to have become a cynosure. Even the students who score 90-98 percent marks in intermediate tend to go for a B.Sc. degree than B.Tech, realising the increasing demands of lecturers, scientists and researchers.
The only time I felt sanguine about me doing engineering was when I saw the movie 3 idiots, a lot later after its release. Something I hate about Indian movies, they’re way more emotional and poignant than inspiring, I mean what would a generation like us who are inclined to earning more money than pursuing a passion, want out of a heart-melting compilation of drama, for sure a world so realistic seems bearable for a while but raising a rhetorical question, what good do you do to yourself watching them? They influence you to an extent that you start despising something you can get in a blink of an eye; you want something extraordinary without going an extra mile. They say, find someone who’d pay you for something you love doing. Ask today’s generation, what they love doing the most? 70 percent of them have an excellent calibre of eating, sleeping, shopping and gossiping and nothing perceptible other than that, de facto majority of them don’t even know what good they might do, if once in while they find someone paying them for their devotion and passion towards something.
The software industry no doubt was and still is the cornerstone of the newly emerging MNCs, just that the trends have radically changed, parents becoming excessively concerned about their children’s educational needs and hot-footed about them being successful, well-settled  earning a hefty amount as soon as they turn 21, credentials of working under a certain profile is now fulfilled by a larger proportion of the population than it was a decade ago, consequently a fresher today in a IT industry is paid no more than 10,000-15,000, which is much lesser than it was ten years back. There is no dearth of engineering graduates doing donkey’s work getting underpaid under the start-ups and other nascent firms. They’re under a pressure so grim that they’re not even aware that they’re worth way more than what they’re getting. Yet neither the government, nor the management can be blamed for such a scenario in disbursing of remuneration among the software engineering workforce. If you are a fresher, you are in some or the other way bound to be affected by the changing needs of the major MNCs. A witty programmer is lays down the foundation of an IT industry, but a successful organisation works under an apt compilation of management, statistics analysis, design, testing, marketing and other tactics and not just programming techniques. 
Disparaging as it is, yet all you need understand is that, this is something you’d call fait accompli, you can’t do anything to change the economic trends, face of IT is changing rapidly and there is no going back. As a result of current economics demands and ongoing technological developments, IT industry is undergoing a number of significant shifts, and just if we monitor these developments carefully, we can come up with a perceptible number of solutions. Mobile devices, Cloud Computing, Virtualization, Telework/Virtual offices, Productivity are some current trends of Information Technology we can work with. Despite of all odds, excelling in doing something will always find its way to success. Wake up and learn all that comes your way. Excel in whatever you do, don’t settle for something mediocre, Success takes time, and just because you came late does not mean you failed. Choices are still abundant, take a while and analyse your potentials, don’t run after something that you see a swarm of people doing. Nobody is a born Prodigy. Find people you can learn from, set your idols, and work your ass off so that people wonder how you got there despite of all the impediments. 

Happy Republic Day to all my fellow Indians!

As we celebrate the 67thanniversary of our constitution coming into force, we look down upon the journey we’ve covered from being an agriculture based economy to an IT proficient economy. Even the world’s most powerful economies have accepted us as the fastest growing economy. We’re are a country of around 1.25 billion people, a generation who has seen itself grow in every sphere, be it science, media, marketing, infrastructure or  the pace of development, seen it arise from peasant cottages, grasping the plough, out of huts, cobblers and sweeper. We’re a generation who are first to invent and use smart phones, have produced and seen the most inspirational movies of all times including Rang de basanti, Bhag milkha bhag, Lagaanand many more, Seen the grimmest of crimes including 26/11 terror attacks, Arushi hatyakand, and Nirbhaya murder case, fought and raised voice against them, became a victim of the shrewdest political tactics yet stand affirm, together against all evil and will continue to do so in our coming years of prosperity and success.

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